Strategic Marketing
| Assessment Type: |
Multiple Choice. |
| Pass Mark: |
80% |
| Estimated Time to Complete: |
50 mins |
Introduction
The corporate strategy and mission statement give rise to a marketing strategy. The latter is a mix of product offering, pricing approach, product location and communication activities, all interdependent and geared specifically towards identified target audiences. Understanding how these customers behave is in fact, the key to positioning the products and services a business provides. This module explores potential strategies appropriate for a variety of audiences within the Scottish tourism market place. Benefits
By the end of this module, you will have an understanding of:
- What marketing means and how it affects you
- The nature of a marketing strategy and what type of strategy you are using
- The importance of market research and how it can help you
- Potential marketing strategy applications that could improve your future situation
Please note: This skill section assumes some understanding of basic marketing terms and concepts. If you are new to marketing why not go through our Introduction to Marketing skill section first?
Associated Interests:
Marketing.
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