Training for Tourism - Introduction To Marketing Module

Introduction To Marketing

Assessment Type:	Multiple Choice.
Pass Mark:	80%
Estimated Time to Complete:	20 mins

Introduction

Marketing affects all businesses, large and small, and plays a vital part in any successful business. However, before completing any of the other marketing skill sections it is important to have a clear understanding of what marketing means and exactly how it affects your business.

This skill sections gives a brief introduction to the concept of marketing and details the key principles behind any marketing strategy: marketing orientation, market research and relationship marketing.

Benefits

By the end of this skill section you should have an understanding of:

what marketing means
how marketing affects you

Associated Interests: Marketing.

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